Even before investing, they put considerable time and effort into a co-creation process, taking a management consultancy approach to help us establish a formal growth playbook. This became a very useful tool for us to articulate our vision and the drivers and milestones needed to get there. Since then, they have consistently rolled up their sleeves to help us tackle challenges head-on — offering key insights, mobilising their networks, making introductions to clients and partners, and joining meetings to help us strengthen those relationships.